UC Irvine Athletics Provides NIL Opportunities with Influxer Partnership
May 29, 2026 | General
Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes across more than 600 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.
"Influxer is excited to work with the University of California, Irvine because their administration understands not only the immediate benefits of working with us, but also the long term resources for their student-athletes. NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes"
Once a UC Irvine student-athlete has opted into the store, Anteater fans will be able find the new apparel at the official UC Irvine Influxer store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.
"Influxer is excited to work with the University of California, Irvine because their administration understands not only the immediate benefits of working with us, but also the long term resources for their student-athletes. NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes"
Once a UC Irvine student-athlete has opted into the store, Anteater fans will be able find the new apparel at the official UC Irvine Influxer store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.
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