UC Irvine Athletics Extends Partnership With adidas; Adds BSN SPORTS As Official Distributor
May 14, 2026 | General
IRVINE, Calif. — UC Irvine Athletics has signed a multi-year extension with longtime partner adidas, ensuring the global sportswear leader remains the official provider of footwear, apparel and equipment for all 18 Anteater programs.
The extension builds on a relationship that spans more than two decades. UC Irvine also expanded the partnership to include BSN SPORTS, which will now serve as the exclusive supplier for all adidas-branded gear, accessories and equipment for the department in a move to streamline operations.
"We are excited to continue our partnership with adidas," Deputy Director of Athletics Phil Wang said. "For more than two decades, our student-athletes and coaches have proudly worn the 3-Stripes, and the partnership has elevated our programs to new heights. The addition of BSN SPORTS to this partnership will streamline our ability to equip teams with top-tier performance products while making the same high-quality gear more accessible to our fans."
Through the partnership, BSN SPORTS — a premier distributor serving more than 1,100 collegiate programs — will manage logistics and supply chain operations for UC Irvine Athletics, helping ensure timely delivery and access to adidas products across all programs.
"We're proud to join UC Irvine Athletics and adidas in this partnership and look forward to supporting the continued success of the Anteaters," said Ray Buck, vice president of the BSN SPORTS Collegiate Select division. "Our commitment is to provide student-athletes, coaches and fans with the best possible apparel, equipment and service solutions while helping elevate the overall experience across every program."
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
The extension builds on a relationship that spans more than two decades. UC Irvine also expanded the partnership to include BSN SPORTS, which will now serve as the exclusive supplier for all adidas-branded gear, accessories and equipment for the department in a move to streamline operations.
"We are excited to continue our partnership with adidas," Deputy Director of Athletics Phil Wang said. "For more than two decades, our student-athletes and coaches have proudly worn the 3-Stripes, and the partnership has elevated our programs to new heights. The addition of BSN SPORTS to this partnership will streamline our ability to equip teams with top-tier performance products while making the same high-quality gear more accessible to our fans."
Through the partnership, BSN SPORTS — a premier distributor serving more than 1,100 collegiate programs — will manage logistics and supply chain operations for UC Irvine Athletics, helping ensure timely delivery and access to adidas products across all programs.
"We're proud to join UC Irvine Athletics and adidas in this partnership and look forward to supporting the continued success of the Anteaters," said Ray Buck, vice president of the BSN SPORTS Collegiate Select division. "Our commitment is to provide student-athletes, coaches and fans with the best possible apparel, equipment and service solutions while helping elevate the overall experience across every program."
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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